Step 2: Choose a Domain Name

Once your purpose is clear, it’s time to choose a domain name—the web address where people will find your blog or website. This step may seem simple, but your domain name plays a major role in your brand identity, SEO potential, and how memorable your site will be.

A good domain name is more than just a web address. It’s the first impression your site makes. It should reflect your content, be easy to remember, and make sense within your niche.

Here’s what to keep in mind when choosing the right domain:

1. Keep It Short and Simple

Long or complicated names are easy to forget and hard to type. Aim for a name that’s easy to spell and pronounce, ideally under 15 characters.

2. Use Keywords (If Possible)

Including a keyword related to your blog topic can slightly help with SEO. For example, if you’re starting a travel blog, names like “WanderGuide” or “BudgetExplorer” can be relevant.

3. Avoid Hyphens and Numbers

These can confuse visitors and make your domain look untrustworthy. Stick with clean, brandable names.

4. Choose the Right Extension

While “.com” is still the gold standard, newer extensions like “.blog”, “.online”, or “.co” can work well if your ideal name isn’t available.

5. Check Availability on Social Media

Before buying your domain, make sure the same name (or something close) is available on social platforms. Consistency across channels builds a stronger brand.

6. Use Domain Search Tools

Sites like Namecheap, GoDaddy, and Google Domains allow you to check name availability instantly. Use them to brainstorm variations and avoid names that are already trademarked.