Did you know which car websites Americans click on the most?
Whether you’re buying, selling, or just browsing, these 10 most-clicked car sites in the USA are where millions of users turn. Here’s the full breakdown—#1 will surprise you!
1. Autotrader
What it does: A leading online marketplace for new, used, and certified vehicles from dealers and private sellers. Offers reviews, financing tools, insurance info. foundationinc.co
Key stats (May 2025):
- ~25.4 M visits (~28.8 M via SimilarWeb) – 🔺3–6% MoM semrush.com+3semrush.com+3foundationinc.co+3
- Avg session ~9 min (Sim.: 5:34) with ~4.7–6.1 pages/visit
- Bounce rate ~39–46%
- 97% US traffic; audience skewed male (66%), age 45–54 coxenterprises.com+1en.wikipedia.org+1
2. CarGurus
What it does: Compares local new and used car listings, highlights best deals via price analytics, includes heavyweight user reviews.
Key stats (May 2025):
- ~43.8 M visits (43.8 M Sim.; +13% MoM) semrush.com+4semrush.com+4press.autotrader.com+4
- Avg session ~9 min, ~4 pages/visit; bounce ~44%
- 98% US traffic; audience ~65% male, age 25–34
- Ranks #2 in “Vehicles – Other” US category similarweb.com+3similarweb.com+3similarweb.com+3
3. Cars.com
What it does: Browse new/used cars, sell your car, compare prices, find finance options and expert reviews.
Key stats (May 2025 comparison):
- ~27.5 M visits in 3 months vs 28.8 M for Autotrader similarweb.com+2similarweb.com+2similarweb.com+2
- Avg session ~4:35; ~5.4 pages/visit; bounce ~43.7% similarweb.com
- Ranks #4 in “Vehicles – Other” US category, global #1,442 similarweb.com+1similarweb.com+1
4. Carvana
What it does: Entirely online car buying and selling, with home delivery and financing.
Stats: ~21.6 M visits (SimilarWeb May 2025)
5. Kelley Blue Book (KBB)
What it does: Leading source for car valuation, reviews, and buying advice.
Stats: ~19.5 M monthly visits, ranks #21 in US “Vehicles – Other”
6. Edmunds
What it does: Professional reviews, rankings, buying guides, and finance calculators.
Stats: ~19.9 M visits; ranks #24 in US auto category
7. Carfax
What it does: Offers vehicle history reports using VIN data.
Stats: ~45.6 M visits; US #6 in “Vehicles – Other”
8. Copart
What it does: Salvage, damaged, and wholesale car auctions (popular among rebuilders and dealers).
Stats: Not in top auto-traffic list but a key auction site.
9. IAAI (Insurance Auto Auctions)
What it does: Auction site for damaged/insurance vehicles—great for parts or rebuilds.
10. TrueCar
What it does: Reveals real paid prices for specific models; aids price negotiation with dealers.
Stats: ~7.3 M visits; ranks #54 in US auto category
⭐ Highlights & What’s Surprising
- CarGurus leads with nearly 44 M visits—highest traffic overall.
- Carfax surprisingly beats Autotrader in audience size (~45.6 M).
- Autotrader retains deep engagement: longest sessions and highest page views.
- Carvana’s pure-online model still pulls solid visits (21.6 M).
